Highlights from Hero Conf

One of the most exciting things about the modern marketing industry is how quickly things can change.

From tools to channels, there are constantly new ways to execute marketing strategies. Staying on top of what’s happening in the industry is ever-important—and continuous learning should be a top priority for anyone in the field.

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Brian Jeffcock
Holiday Reading List: Top Marketing Content of 2017

There’s been no shortage of excitement in 2017. From advancements in machine learning (and its applications in everything from marketing to cars and beyond), to the rise in cryptocurrency and the birth of cryptokitties (awww!), it’s worth taking a step back and recognizing just how much has happened in the marketing and technology spaces over the course of the year.

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Brian Jeffcock
The Reddit Effect: Why We Read Ad Comments

Reddit is the 4th most popular site in the US. Its impact on internet culture (and user behavior) can’t be denied. A key part of the site’s appeal is the comment section—a tool used to filter the good from the bad. What does this mean for advertising?

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Brian Jeffcock
Automate Negative Placement in Google Display

Do you spend a lot of time reviewing placement data for your Google Display Network campaigns?

If you care about the performance of your campaigns, you probably do. It's one of those thankless but necessary tasks that can make or break the success of a Display campaign.

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Brian Jeffcock