Why PandaDoc paired a strong in-house team with agency support:
- A channel owner opposite every in-house owner
- One view from spend and clicks to closed-won
- Scope grown from paid search to social, Google non-search and YouTube
~70% year-over-year pipeline growth
2.4x ROAS
Cost-per-opportunity improved 50%
Improved YoY Cost-Per-Named-Account visit by 3x
Saw a 97% lift in QoQ ARR
Generated 5x increase in opportunities from Meta
Doubled PLG signups in 6 months
Decreased overall cost per opportunity.
Expanded market by leveraging new regions and audiences.
Created full-funnel dashboards for self-serve, accurate performance reports.
3X paid channel contribution to pipeline
40% average paid pipeline growth QoQ
$6.6 million generated pipeline from paid channels
220% Increase in pipeline revenue
156% Increase in leads
22% Improvement in cost per conversion
45X increase in ad budget
76% rise in Marketing Qualified Leads in a single quarter
18% growth in return on ad spend
5x improvement of cost per acquisition
Implemented new go-to-market strategy
Optimized budget to high-performing channels

