Splunk sees a 156% increase in leads with Google automation

Splunk Inc · San Francisco, California, US · splunk.com

The Challenge

Splunk is the Data-to-Everything™ platform that more than 90 of the Fortune 100 use to turn data into doing.

With the rising demand for tech B2B cloud solutions, Splunk needed to find a marketing solution that could scale globally in line with its growth objectives while maintaining a high standard of lead quality and ROI.

The Approach

Splunk embraced Google Ads’ automation solutions like Smart Bidding to unlock growth and efficiency for every market expansion opportunity. It continually tested new Google Ads innovations with a best-in-class account structure, and incorporated learnings into its global program.

This allowed Splunk to achieve scale without sacrificing performance. With a firm foundation in place, Splunk could target new countries and reap immediate incremental volume.

Partnering With Outshine

Splunk partnered with Outshine, one of Google’s certified international growth partners that helps B2B SaaS companies drive growth. Using Outshine’s full-funnel reporting approach and Google’s international insights, Splunk ensured every market expansion initiative could be measured from a pipeline generation perspective. This allowed it to directly tie campaign inputs and revenue outputs together to meet Splunk’s growth and ROI performance objectives.

The Results


Increase in pipeline revenue


Increase in leads


Improvement in cost per conversion


Increase in pipeline revenue


Increase in leads


Improvement in cost per conversion

Together, these efforts drove a 220% increase in pipeline revenue.

“The strength of execution, industry knowledge, and data-driven marketing expertise from Outshine and Google helped us scale our global ads program and increased leads by 156%.”

- Dave Chiang
VP, Digital Marketing & E-Commerce, Splunk

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