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Outshine’s client, Fern, published a blog on their Outshine-supported paid ads strategy in July 2026. You can read their full post here.

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Challenge

Fern's entire marketing team is one person. So they needed an expert partner who could own bid mechanics and ad management across paid platforms, freeing the marketing team to focus on landing pages, creative, and the rest of their marketing engine.

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Approach

Outshine onboarded Fern on an accelerated plan. The expedited onboarding led to strong measurement, tracking, and priority campaigns already being in place when it mattered most. When a competitor started bidding on Fern's brand terms, Outshine launched brand and competitor search immediately.

Then, Outshine used early learnings to scale from there. This show-momentum-early, scale-on-what's-working approach fits teams of any size, and it's what let a single marketer hand over the management without losing control.

"Handing the buying to Outshine let me keep the part only I can do, and give away the part that gets done better by people who do it all day. That split is the whole reason one person can run seven campaigns at a six-figure spend."
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— Kapil Gowru, Head of Design, Fern

Fern runs an agent-driven marketing engine: campaigns live in a repository where Claude agents help plan, write copy, and assemble creative. Then, Outshine launches and optimizes campaigns, with every ad tracing through to full-funnel results. Then, the results are fed right back into the engine.

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"My whole engine runs on [a] weekly results file [...] because Outshine closes it reliably every week, I can treat results as an input to the next round, instead of a report I chase."

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Outshine's reporting ties every dollar back to the ad that spent it. According to Kapil, “nothing disappears into a black box", which is what gave Fern the confidence to hand over six figures a month to paid ads, and redirect its own energy to the highest-leverage work.

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Results

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• Qualified demos doubled
• 90% impression share on brand and competitor terms, with brand CPC more than halved
• 202% increase in site traffic

"If you are a team of one, the buying is exactly the part you should give away first. Hand the media buying to a partner who lives in the platforms and reports back cleanly. For me, that is Outshine. It is the reason one person can run this, without it running me."

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